Current:Home > reviewsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Wealth Impact Academy
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
Indexbit Exchange View
Date:2025-04-09 10:42:34
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (688)
Related
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Charges against warden and guards at Wisconsin’s Shawshank-like prison renew calls to close it
- The carnivore diet is popular with influencers. Here's what experts say about trying it.
- 8 dead, dozens hospitalized after drinking bootleg alcohol in Morocco
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Child and 2 adults killed on railroad bridge when struck by train in Virginia
- Nvidia stock split: Investors who hold shares by end of Thursday trading to be impacted
- Selma Blair Shares Health Update Amid Multiple Sclerosis Remission
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Levi Wright’s Mom Shares Gut-Wrenching Final Moments With 3-Year-Old Before Toy Tractor Accident
Ranking
- Federal hiring is about to get the Trump treatment
- Salmonella linked to recalled cucumbers could be two separate strains; FDA, CDC investigate
- 2 more charged in betting scandal that spurred NBA to bar Raptors’ Jontay Porter for life
- A timeline of the investigation of the Gilgo Beach killings
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Oklahoma softball eyes four-peat after WCWS Game 1 home run derby win over Texas
- AI ‘gold rush’ for chatbot training data could run out of human-written text
- Quicksand doesn’t just happen in Hollywood. It happened on a Maine beach
Recommendation
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Women's College World Series finals: How to watch Game 2 of Oklahoma vs. Texas
Francis Ford Coppola addresses inappropriate on-set accusations: 'I'm too shy'
'The eyes of the world are upon you': Eisenhower's D-Day order inspires 80 years later
The Grammy nominee you need to hear: Esperanza Spalding
'The eyes of the world are upon you': Eisenhower's D-Day order inspires 80 years later
Stanley Cup Final difference-makers: Connor McDavid, Aleksander Barkov among 10 stars to watch
Texas Droughts Are Getting Much More Expensive